Do Brain Games Exploit Memory Loss Fears for Profit?
People ask me all the time if brain games “really work.” Their interest is understandable. Most people are looking tools they can use to improve their brain function and prevent age-related memory loss. But the effectiveness of brain games has been publicly called into question recently by members of the scientific community. My new blog on the NaturalNews Network responds to the critics and gives consumers some insight on the role that brain games can play in supporting brain health.
A recent article in The Guardian, titled Brain Games Exploit Anxieties About Memory Loss for Profit–Scientists reference an open letter signed by 73 members of the scientific community that largely condemns the effectiveness of brain games due to lack of adequate research supporting the claims made by the various companies producing them. Claims cited include making one smarter, speeding up the time it takes to learn, and reducing cognitive slowing and forgetfulness. In this letter the signatories do acknowledge the existence of brain plasticity – the brain’s ability to change based on its experience – although apparently feel as if the positive impacts on the brain from these games do not extend beyond the “training-induced” learning that occurs from these games. Even if this were in fact the only benefit…is this a bad thing?
At APEX we create targeted brain training programs designed to improve brain health and function. Brain games are one of many tools we use to help our clients achieve their personal goals. Brain games alone may not be a complete solution to improving brain health, but we believe that they can be a valuable part of a comprehensive strategy to help individuals build better brains.
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